In the current and constantly evolving web-driven environment, having a functional yet visually appealing website is crucial.  Inspiration, based in (but not limited to) Dublin, offers you a web development service that strives to reach and exceed all your expectations.

As your website is a completely personal project, it’s important for you the client to have login access to your site (more…)

A small business gains just as much benefit as a large company by having an easy-to-use, functional website which displays your company in the best light.  Generating a website from concept to design, however, can be a difficult process if you do not have the right team behind you who understand your objectives as clearly as you do.  At (more…)

Although having an aesthetically appealing website and one which is informationally concise and beautifully represented is extremely important, it doesn’t stand to much good unless you get people to it.  Of course you will have direct traffic, but think of the countless other potential customers you could tap into if your search engine (more…)

The Google Global Market finder – what is it and what are its uses?

Google is continuously trying to invent new and exciting ways to research and develop best practices for online marketing in order to simplify your potential global reach, whether you’re in Dublin or in Sydney.  The Global Market Finder is a wonderful and free tool that was launched by Google that is completely tailored to assist online (more…)

Although the uses don’t seem as evident as for B2C, B2B online marketing is equally as important for both to adopt for online marketing strategies. It also equally applies whether you are a small business or a multinational corporation. The following statistics will help solidify the degree of just how important B2B online marketing actually is. The reports (more…)

The website has become the number one global marketing tool and that is why it’s essential that you have the right web development team behind you.

Whats the difference between web design and web development?

Perhaps you need both, but it’s important to be able to differenciate between the two.  The web designer designs the look of your website.  It’s a creative discipline. Web development on the other hand, refers to the technical creation of your site and the coding behind the site. It involves a more technical skillset.

Here are some tips to make sure you have the right team behind you. (more…)

If we look at any sort of media or entertainment, be it music, films, television, books or whatever, fresh content and fresh stories will be the driver to success.  Everybody likes original or new content.  And your website’s performance for search engine rankings is no different.  When it comes to your website and how the search engines rank it, it should have fresh content in order to maximize the search engine optimization of the site. (more…)

The internet is now established itself as one of the most powerful marketing tools that can be taken advantage of by virtually all businesses.  It provides a platform for a business of any size to advertise and market their products or services in order to reach a larger audience and boost growth and development.

And it is also one of the least expensive tools a business can use.

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The colour usage of a web design is vitally important in determining how successful a website will be.  How the website looks and feels to the browser is important in order to increase click through rates and also enticing them to delve deeper and for longer periods in the website.  In simple terms, the usage of colours in your site can either retain or turn away browsers so spend time choosing the right ones.

When choosing the colours in your web design, they say it’s best to stick to colours that reflect the colours in your logo.  This isn’t strictly speaking always true.  You should always avoid colours that will be irritating to the eyes. This could include overly bright colours, neon, or anything else that might be considered a visual deterrent.

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What is a microsite?

A microsite is a specific area of web design and is generally a landing page with a specific purpose. It will have a separate domain name with separate hosting to the main site – a separate website in fact.

It is often considered as a special kind of ‘landing page’. And like all landing pages the objective is to maximise the conversion of visitors, whether that is a sale or a lead generation activity in the form of a contact or sign-up form.

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