By Mark Ryan.

Quality web design is so much more than having an attractive logo and a pretty webpage. While these presentation elements are desirable, having quality content is far more important. (more…)

By
Patrick Naughton

Google takes many different signals into account when determining how to rank a website. By understanding the science behind the signals you can tailor your SEO strategy to get the most out of your website. Over the next few months I will be rolling out a complete series on “What is SEO” – to uncover the signals behind Google’s algorithm. The aim of the series is to help SEO newbies understand the fundamentals of SEO and get a grip on how they can perform SEO for their own website.

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By
Patrick Naughton

If you are managing your own website and SEO there are a number of tasks that you should be doing on a monthly basis. (more…)

Last month, as part of a Transition Year project we were fortunate enough to have Laura O’Connor with us at Inspiration to learn about online marketing and gain experience in the office environment. (more…)

Sometimes it can be difficult to find the right tools to transform the data lying around your office into creative and engaging visual content. While there are dozens of rich media software online for innovative content creation, oftentimes time management and efficiency are key considerations that shape our approach. (more…)

When working with web designers you need to make sure you understand what services they can provide you and what they can’t. (more…)

SEO for SMEs… before we even begin to decode the buzz words you’ll encounter as a small business trying to grapple with website optimization we’ve already encountered two! You already know SME means small-to-medium business and have surely heard that SEO means Search Engine Optimization, but what about all the other acronyms and jargon that go hand-in-hand with web development? (more…)

In today’s blog we have a video from a live Google+ hangout featuring Patrick Naughton, the Inspiration in-house SEO and Darragh Feiritear, an SEO intern at Inspiration Marketing. Darragh discusses what he has learnt over the last few months:

Patrick: Hello, I’m Patrick from Inspiration Marketing. I have Darragh here. Darragh has been an intern here for the last couple of months. Today we’re just going to talk about how Darragh has found working with Inspiration and what he has learned throughout the last couple of months. (more…)

By Darragh

Since the last intern blog on fresh content and internal links my main focus has been on onsite optimization, which is the initial SEO work for any new website. Consequently, I have familiarized myself with Google Webmaster Tools and how it can be used to monitor the health of one’s site and improve search engine optimization. (more…)

While some companies are still using print media as a means to advertise their products and services, a large majority of businesses these days have opted to use their website as a tool to reach their desired target audiences. (more…)