Search Engine Optimization is key to developing any online business today and almost 90% of all online traffic is now driven by search engines.  Today, the way to be found on the Internet is by knowledge – knowing how to use search engine optimization to properly market your company.  There is a huge proliferation of companies and competing offers out there that your customers have to navigate past to get to you.

Search engines work just like a phone directory did in the past, optimizing your data works today on a much larger scale.   Try searching any topic, you will find thousands of businesses that are offering a very similar service, so you need to develop a strategy for your company. At Inspiration we offer a specialized search engine optimization service to do this.

Key Search Engine Optimization Issues

1: Avoid Poor Coding

Ensure that your web pages are created in a technically compliant way. Search Engines bots crawl through web sites by analyzing the sites code. The idea is to make html clean and error free so that these bots are able to index every page of a website. Having errors could undermine your other search engine optimization efforts. All pages on your site might not get indexed by the bots, and ultimately can lead to a lower page ranking.

2: Optimize your search engine access using relevant keywords

For example, if a website is about Lir Irish chocolate, then go after specific typical keywords. “Rich Lir chocolate” and “Lir chocolate truffles” would be excellent keywords because they are very specific. The more specific a keyword is, the less likely other competitors will be to rank in search engines for it. This enables sites to have a higher ranking, and a higher position in key search engines results.

3 Place keywords in smart places to increase Search Engine Optimization

After the keywords are agreed make sure that they appear in the site Title tag as well as the Headings on the page. They should also be in the body of the web page, but be careful not to overdo the keyword density.

4: Attract Inbound Links

A good link building programme with relevant trusted links from other quality websites can boost your sites’ search engine ranking. Try to avoid paid links back or too many reciprocal links. Stay away from link schemes.

If you need to attract online customers, you can rely on Inspired search engine optimization to achieve your goals – contact us today.

With consumers spending more of their time online, there is no tool that plays a greater role in the success of your business than an inspiring website. And the secret to an inspiring website is inspired web design.

The art of web design focuses on creating a unique look and feel for your website that allows content to be organised and displayed in way that optimally promotes your business. And if you are looking for some of the most inspiring web design in Dublin, look no further than Inspiration Marketing.

Web Design from Inspiration Marketing

Inspiration Marketing is a Dublin Web Design company established in June 1999. Over the past 12 years, we’ve built a reputation as one of Ireland’s most experience, dynamic Online & Direct Marketing Consultancy, specialising in SEO, eBusiness Consulting, Web Design and much more.

Through the Web Design process, we will outline the different page templates required for your website based on your individual needs. Should you require an ecommerce solution, Inspiration Marketing also has the necessary skills to design and implement the backend systems that will enable you to start selling goods; whether your customers are in Dublin Ireland or across the globe.

Our website design team will also supply you with a number of options for how your website can be navigated, colour schemes, content layouts and website imagery.

The process of web design is fluid, producing multiple iterations of designs. This is exciting phase where our clients are able to oversee the evolution of their website as it is being created. Finally, a set of signed off webpage templates are coded by our web developers and incorporated into an agreed content management system where content is loaded onto the site before being taken online.

Why Inspiration Marketing?

Inspiration Marketing employs a multidisciplinary team consisting of some of Dublin’s most talented web designers and developers. We specialise in working together with our clients to cut costs and achieve their online business objectives.

Contact us for more information about our various web services.