All effective marketing communication demands relevant, timely and compelling content. As a result we have built up extensive in-house professional copywriting expertise.
Inspiration can help you to develop effective content to meet your objectives – whether that’s to drive sales, educate the customer, promote products or encourage interaction.
In addition, we have built up substantial internal and external sources of content and content modules which clients have found useful over the years. Many of these are free resources. Content modules include
- currency convertors
- voucher systems
- content, weather & news streams
- date and time stamps
We have also compiled a content development panel of specialist experts in the areas of eBusiness, online marketing, online legal & tax legislation and more.
Content and Search Engine Optimisation Considerations
Professional content development for the web takes on added importance due to the need for your site to be found by the search engines. Online site content must not only sell your message to your customer, it must sell your site to the primary Search Engines in your target market. .
There are key considerations in relation to SEO when developing content – it’s important to be aware of the Key Terms that the site is targeting for example and to implement these effectively within the content on each page. Equally content that is perfect from a Search Engine perspective may not be comprehensible to your target audience and it’s essential to get the balance right.
Recent Web Development Projects
Through this website development project with Inspiration we have been able to reach international markets very cost effectively and to generate quality leads online.
We now have a robust, well designed and appealing online platform to enable our business to grow internationally across our key overseas markets. We are now averaging 12,000+ visits to our website per month thanks to a targeted, well-designed SEO campaign.
Marketing Manager, SmartGlass International