Responsive Web Design refers to the use of the latest web building techniques to product ONE website that adapts to multiple screen-sizes. For example a responsive website will adjust to fit in a small mobile screen, a medium tablet screen and a large computer screen.

In the past, common practice was to build a separate website to display on mobile phones and to reduce the information displayed and tone down navigation elements. This approach is often referred to as ‘device-specific HTML’. The disadvantages of this approach are that the second ‘mobile-version’ website would be built based on one common mobile phone size and that updates would need to be implemented twice.

Responsive Web Design does not assume that a mobile user will not want to access all the information on your website.  The widespread adoption of smartphones, tablets and personal technologies has demonstrated the need for sophisticated web development solutions. Responsive websites serve up all the same website information to small and medium devices in a more appropriate and dynamically resized format.

Examples one Responsive Website designs by Inspiration Marketing Ireland as viewed in large, medium and small screens. Click on each icon for a closer look.

From a Search Engine Marketing perspective, Google has the following to say about Responsive Website Design:

Using responsive web design has multiple advantages, including:

• It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.
• Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content.

(Read more: http://googlewebmastercentral.blogspot.ie/2012/06/recommendations-for-building-smartphone.html)

Inspiration Marketing provides bespoke web development services to Irish companies to allow them to showcase their companies online in this new flexible format.

Contact us today to find out more about responsive website design today.

Tags: responsive web design, responsive websites

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