• to improve the understanding & use of licensing by Irish EI companies and staff
• increase the number and quality of license agreements brokered by TechSearch
• Establish Techsearch as a primary portal in Ireland for B2B Technology licensing

The total value of the overall budget was €150,000. The project ran June 2006 to December 2007. Project comprised the design & development of Techsearch Website and related content including

• new website www.techsearch.ie designed and developed subject to EI corporate identity, standard accessibility guidelines and within the existing EI corporate CMS.
• a series of Interactive modules http://www.enterprise-ireland.com/TechSearch/TechSearch+Toolkit/ were developed for use on the website including :
  • licensing readiness self assessment tool for Irish companies
  • online search tool on the main Industry Portals for licensing opportunities
  • Marketplace forum for posting licensing opportunities
  • An online patent search tool for Irish and US patents
  • Internal site search using google technology
• content was developed for the site by both Inspiration and through an expert panel managed by Inspiration including
  • Guidance (How to) Reports covering: legal, tax and ROI guides
  • 6 Roadmap reports across ICT, Food and other sectors
  • Irish company licensing Case studies (25 – 30 in Total)
  • Workbook for use in licensing training sessions

The campaign resulted in the following outcomes:

• The agreed activities outlined after the planning phase were delivered on time and within budget.
• average daily website visitors grew to around 232 vs 65 pre campaign
• Public Relations achieved extensive national, trade and provincial coverage across radio, press and online.
• Active participation by Key targeted affiliates SFA/IIA
• Media purchased included print (from EI panel suppliers), national press advertising, trade press advertising, advertising in trade organisation publications (e.g. SFA), PR services.