New and Improved Inspiration.ie

Thanks for visiting our new website – welcome!  The site has been developed to demonstrate our full set of services.

The two core services we offer are web development and online marketing support. Typically we work on a project basis to deliver a new site and then we implement marketing campaigns to meet the objectives of each site. These objectives may include driving sales, disseminating information or encouraging interactivity with prospects.

To develop this site, we went through the same process that we go through with clients;

-         Establish the objectives
-         Competitor analysis
-         Design Concepts
-         Technical Build
-         Develop copy
-         Search Engine Optimisation

All of the team has been heavily involved in the project – Derek project-managed the delivery, which we uploaded onto BaseCamp, our project management software. It was interesting to list Inspiration as one of our own clients and we hadn’t considered the business in this light until the website project – that’s been a useful learning in terms of delivering on our own marketing objectives. Hubert and Grainne worked on the design concepts and layout and Alan built the site in Wordpress. Cathy pulled the content together and Leslie is still working away on our search engine optimisation programme. So 6 of us in all worked on the project and this is typical of the sites we develop.

When we looked at U.S. marketing sites we saw a move towards video banners and we quickly identified this as a way to distinguish our site from others. We also worked with a production company and built up some technical expertise in integrating the video with flash and compressing the video in a suitable manner to deliver an effective banner. We believe video banners also offer our clients an opportunity to create high-impact content for their sites (contact cathy@inspiration.ie if interested)

Your feedback on the site is more than welcome. And thanks again for calling in.

Tags: content development, online marketing, online marketing ireland, search engine optimisation, search engine optimization, video banners, web design, web development, website design, website development, website objectives

This entry was posted on Monday, September 21st, 2009 at 2:11 pm and is filed under News and Events. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.