Inspiration was commissioned by Advanced Hydrotherapy to redesign and redevelop its web presence to target both Ireland and UK markets with its extensive range of whirlpools, air spas, easy access shower baths and anti scald shower systems.
The website design had to translate offline brochure and promotional materials to an online setting. The aim was to graphically showcase the extensive range of whirlpool and air spa solutions available while driving potential customers towards the extensive retail network for purchase.
A bright, highly graphical, clean and contemporary design approach was adopted with the inclusion of a flash gallery for product showcasing. Offline brochures were made available for download on line though the creation of seperate product PDF’s. An easy to follow step by step guide was developed online to help potential purchasers to create their own ‘tailored’ whirlpool / spa solution. An interactive ‘find nearest retailer’ application was developed to drive offline sales.
Wordpress was implemented as the open source content management system.
A full search engine optimization programme was planned & implemented both upfront pre go live and post go live to ensure the website performed well in the main search engines for important keyword phrases. Google adwords were tested and set-up. Google analytics implemented for site traffic statistics and monthly reporting performance tracking.
