Advanced Wetrooms are specialists in contemporary Scandinavian wet room foundation materials and wet room installations. Inspiration was commissioned by Advanced Wetrooms to do a full strategic review of its online presence incorporating both .ie and .co.uk websites. This review was to inform and drive the subsequent redesign and redevelopment process. The initial approach adopted by Inspiration involved conducting interviews with key internal and external stakeholders, usability testing sessions with the target audience, a technical search engine optimization review and a full independent site audit review by Inspiration consultants.
The findings and subsequent report highlighted key improvements for the site redesign project around branding / look & feel, site navigation, site map structure, ease of use, content and online promotional ideas. Key recommendations involved a single website to target both markets, implementation of Actinic for eCommerce shopping cart and a vibrant sharp design approach which structured content around target audience needs. A bespoke calculator application was developed to allow site visitors to price complete wetrooms projects before purchasing individual products online. The eCommerce shopping cart was integrated into the Paypal payment system. Google analytics implemented for site traffic statistics.
