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Client:
ICEP Europe
Service:
Website Design / Development (Content Management Systems, eCommerce), Bespoke Applications, Search Engine Optimisation
Sector:
SME
Delivery date:
July 2009

Description:

ICEP Europe provides the Continuing Professional Development (CPD) and University validated Diploma Programmes for teachers and allied professionals specialising in psychological and special needs course topics. Inspiration was commissioned by ICEP Europe to redesign / redevelop their web presence. Target markets mainly UK and Ireland with separate websites for each market.

The client brief called for a professional, uncluttered, more modern / contemporary design approach. Joomla was implemented as the open source content management system because of the broad functionality it provided and its integration capabilities with Moodle (the eLearning software platform employed by ICEP Europe).

Multiple design templates were designed, developed and incorporated into Joomla. Bespoke integration work between Joomla and Moodle was required to handle enrolments and secure online payments through Releax.

A full search engine optimization programme was planned & implemented both upfront pre go live and post go live to ensure the website performed well in the main search engines for important keyword phrases. Google adwords were tested and set-up. Google analytics implemented for site traffic statistics and monthly reporting performance tracking.

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