Smartglass International are a leading worldwide manufacturer of electronically switchable and privacy glass supplied to the commercial, industrial and the exclusive residential sectors.
The brief called for a high end innovative redesign approach with a contemporary corporate look and feel which would appeal and target designers / key influencers across their key market sectors. The site needed to showcase projects and incorporate high impact interactive flash elements for displaying projects, banners and worldwide distributor office network and factory walk throughs. The website needed to perform in the main international search engines particularly across Europe, UK and the Middle East.
Strong calls to action were incorporated into the interactive flash banners which allowed the ‘privacy glass’ features to be shown in an interactive format. The website was localised into Arabic for the middle east market and hosted in Dubai.
A full search engine optimization programme was planned & implemented pre go live to ensure the website performed well in the main search engines for important keyword phrases. Google adwords were tested and set-up. Google analytics implemented for site traffic statistics and monthly reporting performance tracking.
As a result of the website project overall website traffic numbers doubled within 3 months of going live.
