Google Adwords

Inspiration’s google qualified professional will meet with you the client to gain an understanding of your business, its target markets, its competitors and its overall marketing objectives. Based on this initial meeting key objectives and ROI goals will be agreed. Key areas include:

  • Keyword Research
  • Copywriting
  • Landing Page Selection
  • Bid Management
  • Ongoing Management & Reporting

Keyword Research

Quality keyword research is the basis for all successful search marketing including Google Adwords activity. Research identifies the most effective keywords i.e. those which will drive the most targeted traffic while delivering the best ROI.

Copywriting

Developing copy for a Google Adwords campaign is a specialist task in part due to the short messaging allowed. Ad copy must also meet strict search engine guidelines.

Landing Page Selection

To maximise conversions we often recommend that a dedicated landing page be developed for each campaign. This will ensure consistency can be maintained from initial ad copy messaging through to the landing page content & design.

Bid Management

Inspiration will implement the most cost effective bid management strategy.

Ongoing Management & Reporting

Inspiration will continually optimise your adword campaigns and report regularly on key aspects including

  • Total searches & clicks
  • Click Through Rate (CTR)
  • Cost per Click (CPC)
  • Cost per Acquisition (CPA)
  • Total Budget Spend

Recent Website Development Projects

RPA Advanz CareWorks ICEPE
Smartglass PJ Boner Ltd Murco Advanced Wetrooms
Full Portfolio
Inspiration delivered our website ontime, in budget.

Highly recommended

Maurice Foley, RPA