Services

Google Adwords

Inspiration’s google qualified professional will meet with you the client to gain an understanding of your business, its target markets, its competitors and its overall marketing objectives. Based on this initial meeting key objectives and ROI goals will be agreed. Key areas include:

Keyword Research
Copywriting
Landing Page Selection
Bid Management
Ongoing Management & Reporting

Keyword Research

Quality keyword research is the basis for all successful search marketing including Google Adwords activity. Research identifies the most effective keywords i.e. those which will drive the most targeted traffic while delivering the best ROI.

Copywriting

Developing copy for a Google Adwords campaign is a specialist task in part due to the short messaging allowed. Ad copy must also meet strict search engine guidelines.

Landing Page Selection

To maximise conversions we often recommend that a dedicated landing page be developed for each campaign. This will ensure consistency can be maintained from initial ad copy messaging through to the landing page content & design.