Google Adwords PPC
Google Adwords PPC (Pay Per Click) is a powerfull tool for immediate traffi increases to your website. Inspiration’s google qualified professional will work with you the client to gain an understanding of your business, its target markets, its competitors and its overall marketing objectives. Based on this initial meeting key objectives and ROI goals will be agreed. Key areas include:
- Keyword Research
- Landing Page Selection
- Bid Management
- Ongoing Management & Reporting
Quality keyword research is the basis for all successful search marketing including Google Adwords activity. Research identifies the most effective keywords i.e. those which will drive the most targeted traffic while delivering the best ROI.
Developing copy for a Google Adwords campaign is a specialist task in part due to the short messaging allowed. Ad copy must also meet strict search engine guidelines.
Landing Page Selection
To maximise conversions we often recommend that a dedicated landing page be developed for each campaign. This will ensure consistency can be maintained from initial ad copy messaging through to the landing page content & design.
Inspiration will implement the most cost effective bid management strategy.
Ongoing Management & Reporting
Inspiration will continually optimise your adword campaigns and report regularly on key aspects including
- Total searches & clicks
- Click Through Rate (CTR)
- Cost per Click (CPC)
- Total Budget Spend
Recent Web Development Projects
Through this website development project with Inspiration we have been able to reach international markets very cost effectively and to generate quality leads online.
We now have a robust, well designed and appealing online platform to enable our business to grow internationally across our key overseas markets. We are now averaging 12,000+ visits to our website per month thanks to a targeted, well-designed SEO campaign.
Marketing Manager, SmartGlass International