Monthly Marketing Service

Inspiration Marketing offers a monthly marketing service to provide online marketing support for our clients. Typically clients move onto the monthly marketing service after a web development project is delivered.

Read about the Benefits, Features, Activities and Skillsets that you can access below and see what our Clients think of Inspiration’s service.

You can also Register Your Interest and we will send prospective clients details on rates and access to a sample Customer Account to view how online marketing activity is managed.

Key Benefits

There are many good reasons to make a commitment to an annual marketing support contract. Clients can
- have confidence that pro-active marketing is in progress each month
- access a broad range of advanced marketing skills
- secure heavily discounted daily rates throughout the contract period
- gain competitive edge by driving your online presence
- reduce internal marketing overheads
- release internal resources to focus on other responsibilities
- track the performance of activity online and via a Monthly Benchmark Report

Key Features

These include

  • Monthly Marketing Reporting to assess goals, review progress, plan activity
  • Initial meeting is face-to-face, subsequent meetings by Teleconference
  • Customer Account set up online with Milestones, To Do’s, Benchmark Reports
  • Customer Account offers central access point for all files and communications
  • 1 day initial response on client queries (Service Level Agreement)
  • Choice of 6 or 12 month contracts
  • Fees monthly in advance by recurring company credit / debit card payment

Typical Activities

Monthly activities are designed around your specific needs and at the outset we work in partnership with clients to plan the support required. The main focus is on online marketing however we do offer conventional services for integrated campaigns which may include telemarketing and the design of brochures, for example.
Our menu of internet marketing services include;

  • Marketing Strategy
  • Website Updates
  • Content Development
  • Onsite Search Engine Optimisation
  • Link Building
  • Google Adwords
  • Campaign Development & Implementation
  • Social Media Strategy e.g. FaceBook / Twitter / YouTube
  • Email Marketing
  • Banner Design
  • Video Banners
  • Graphic Design (stationary, brochures)
  • Telemarketing

Skillsets

Inspiration works with a small team of inhouse experts, supported by a loyal panel of experienced specialist contractors.

Derek Leahy is a qualified accountant and he completed an MBA in 2000. Derek has 20 years of experience devising business strategies and managing the delivery of projects.

Cathy McGovern has worked in Marketing forever (!). She founded Inspiration in 1999 after a decade of Direct Marketing experience in both the UK and Ireland. Cathy brings a sales focus to work produced for clients and she has extensive copywrtiting experience.

Creative skills and technical graphic design skills are also a key element of our service. And we have extensive technical expertise in internet technologies– in particular with open-source platforms such as WordPress and Joomla.

In recent years Inspiration has invested in building our Search Engine Optimisation knowledge and we have devised a standardised approach for clients which delivers real results. Alongisde the SEO research and onsite application, we also use specialist software for Link Building and have trained members of the team to use this for best effect for client sites.

Inspiration was originally launched as a Direct Marketing house and we have retained many of these skills. For online campaigns which require conventional marketing support we have extensive telemarketing experience and can produce printed sales literature as required.

One of the core benefits of the monthly marketing service is that you can tap into all these skills – at a fraction of the cost of marketing executive.

Through this website development project with Inspiration we have been able to reach international markets very cost effectively and to generate quality leads online.
We now have a robust, well designed and appealing online platform to enable our business to grow internationally across our key overseas markets. We are now averaging 12,000+ visits to our website per month thanks to a targeted, well-designed SEO campaign.

Marketing Manager, SmartGlass International
(January 2012)