Services

Online Market Research

Do you really know what your customers think about your company and its product / service offering ? Do you know what your employees are feeling, are they happy in their jobs or workplace environment ?

An online market research campaign is a very cost effective, quick way of eliciting critical information from customers and employees. Online surveys are particularly effective where the target groups are geographically spread across different offices and even countries. The information gathered can be used to enhance current business practises and processes to improve the service provided to your customers. It can also improve employee’s workplace environments.

We have delivered customer / employee satisfaction surveys for a range of public sector organisations, blue chip multinationals and private Irish SME companies. Recent customer satisfaction surveys conducted recently include : Atlantic Industries (part of Coke Cola Group), Depfa Bank, Alternatives Marketing, Forfas NanoTechnology Survey (Public Sector), and Sony Ireland. View our client portfolio.

The critical issues for the successful delivery of an online market research campaign based on our previous client engagement experience are as follows.

The quality of the phone / email contact database.
A single client liaison point of contact needs to be established.
Final reporting formats / outputs should be agreed clearly upfront.
Heads up email notifying the participants of the survey.
Make multiple contacts with survey participants by phone and email during the survey process.
Incentivise the survey.