Link Building Programme

It is essential for the success of many search marketing programmes to implement an ongoing link building programme. Link Popularity is valued by many search engines , in particular Google who place a high priority on the quality and quantity of inbound links. Obviously a key element of such a programme is to implement activities which will allow the link building to occur organically (naturally) e.g. blogging / RSS feeds.

Link Building areas which Inspiration Marketing may recommend include:

Press Release optimisation – based on supplied press releases, Inspiration to optimise and publish to the relevant online community. Will raise brand awareness and link popularity as well as deliver targeted site traffic.
Analysing Back Links of competitors to identify Industry Hubs, Authoritative sites leading to requests for keyword anchor one way text links to these sites.
Blogging – promotion of company blog and linking to key industry bloggers and forums.
Networking & Online Communities – establishing relationships with Industry online community
Development of web application tools / resources to create sticky content.
Purchasing “safe” links where appropriate.
Renting Web Pages from Authoritative Websites – negotiating with site owners to carry a dedicated page in their site.