SEO Packages

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Starter Package | Professional Package | Enhanced Package

Starter SEO Package

1.5 days initial Setup & 1 day per Month

Recommended for small or medium sized companies to promote newly launched website or to optimise an existing non performing website in low to medium online competitive markets predominantly focused in Google / Yahoo / Bing for Ireland and/or the UK

Expected Return on Investment – ROI – Estimated prior to engagement

Consultation and Project
Includes phone consultations; detailed benchmarking reports; as well a project specification document which outlines your companies online marketing goals and market competition. Includes hosting and location-based domain name advice for Search Engine region targeting.
Keyword Analysis
Keyword Analysis indicating potential traffic volumes and competition statistics. Based on the client’s brief and input we define 3 overall keyword themes for main website optimisation and Linkbuilding.
Monthly Link Building
Generation of 3 links per month from external sources to the client website.
Onsite Optimisation of existing website pages
Content and meta data optimisation based on overall keyword themes and Product/Service themes of each individual page. (limited to 20 pages per month)
Onsite Optimisation of existing images
Alt tag optimisation on images for better overall keyword association (limited to 30 images per month)
Content Updates to website
Up to 2 hours general website maintenance and content updates per month.
Online Marketing Report
Basic Monthly Marketing reporting on Work done, website traffic and keyword rankings on Search Engines.
**Optional Extra: Basic Website Usability Test

Professional SEO Package

2 days initial Setup & 2 days per Month

Recommended for small or medium sized companies to promote newly launched website or to optimise an existing non performing website in medium to high online competitive markets predominantly focused in Google / Yahoo / Bing for Ireland, UK and /or US.

Expected Return on Investment – ROI – Estimated prior to engagement

Consultation and Project
Includes phone consultations; detailed benchmarking reports; as well a project specification document which outlines your companies online marketing goals and market competition. Includes hosting and location-based domain name advice for Search Engine region targeting.
Keyword Analysis
Keyword Analysis indicating potential traffic volumes and competition statistics. Based on the client’s brief and input we define 5 overall keyword themes for main website optimisation and Linkbuilding.
Monthly Link Building
Generation of 5 links per month from external sources to the client website. Package includes recommended budget for paid directory and article submissions of €200 per annum. We utilise quality paid directory and article resources to generate quality linkbacks to your website for faster indexing by search engines and higher traffic volumes.
Creation and Addition Articles
Our professional copywriters will create 5 Unique Tailored Keyword targeted SEO articles per month. Setup of the articles section will be done in conjunction with the client and each article will require approval before being added to the website.
Onsite Optimisation of existing website pages
Content and meta data optimisation based on overall keyword themes and Product/Service themes of each individual page. (Limited to 30 pages per month)
Onsite Optimisation of existing images
Alt tag optimisation on images for better overall keyword association (limited to 40 images per month)
Content Updates to website
Up to 2 hours general website maintenance and content updates per month.
Online Marketing Report Monthly
Intermediate Monthly Marketing reporting on Work done, website traffic and keyword rankings on Search Engines. Google AdWords reporting is available to clients who select the AdWords PPC option below.
Select ONE of the below:
- Google AdWords PPC
  Inspiration will setup and maintain a professional Paid Click Campaign to generate instant traffic to your website and promote aspects of your business that you wish to focus on. We provide excellent advice on optimising Cost per Click and budget optimisation to get the most out of your budget. (Your Google AdWords budget is a separate third-party cost payable to Google.)
- Monthly Email Marketing
  Inspiration email marketing software is a web-based solution designed for easy subscription and user maintenance. Inspiration will design a custom Ezine template for your company and can design further templates at additional costs should needs be. Includes up to 2 hours technical support monthly.
**Optional Extra: Basic Website Usability Test

Enhanced SEO Package

2.5 days initial Setup & 2.5 days per Month

Recommended for medium or large sized organisations to promote newly launched website or to optimise an existing non performing website in very competitive international markets.

Expected Return on Investment – ROI – Estimated prior to engagement

Consultation and Project
Includes phone consultations; detailed benchmarking reports; as well a project specification document which outlines your companies online marketing goals and market competition. Includes hosting and location-based domain name advice for Search Engine region targeting. This package includes advanced consultation on targeting multiple regions and language customisation.
Keyword Analysis
Keyword Analysis indicating potential traffic volumes and competition statistics. Based on the client’s brief and input we define 8 overall keyword themes for main website optimisation and Linkbuilding.
Monthly Link Building
Generation of 8 links per month from external sources to the client website. Package includes recommended budget for paid directory and article submissions of €500 per annum. We utilise quality paid directory and article resources to generate quality linkbacks to your website for faster indexing by search engines and higher traffic volumes.
Creation and Addition Articles
Our professional copywriters will create 10 Unique Tailored Keyword targeted SEO articles per month. Setup of the articles section will be done in conjunction with the client and each article will require approval before being added to the website.
Onsite Optimisation of existing website pages
Content and meta data optimisation based on overall keyword themes and Product/Service themes of each individual page. (Limited to 40 pages per month)
Onsite Optimisation of existing images
Alt tag optimisation on images for better overall keyword association (limited to 50 images per month)
Content Updates to website
Up to 2 hours general website maintenance and content updates per month.
Google AdWords PPC
Inspirations will setup and maintain a professional Paid Click Campaign to generate instant traffic to your website and promote aspects of your business that you wish to focus on. We provide excellent advice on optimising Cost per Click and budget optimisation to get the most out of your budget. (Your Google AdWords budget is a separate third-party cost payable to Google.)
Monthly Email Marketing
Inspiration email marketing software is a web-based solution designed for easy subscription and user maintenance. Inspirations will design a custom Ezine template for your company and can design further templates at additional costs should needs be. Includes up to 3 hours technical support monthly.
Social Media Optimisation
Optimisation and Maintenance of up to 3 social media accounts for up to 5 hours monthly. Includes setup and advice on best mediums for your company (FaceBook, Twitter, You Tube, LinkedIn, SlideShare and more.)
Online Marketing Report Monthly
Advanced Monthly Marketing reporting on work done, website traffic and keyword rankings on Search Engines. Google AdWords Reporting on keyword performance relating to Clicks, Impressions and Cost Per Click.
**Optional Extra: Advanced Website Usability Test

Recent Web Development Projects

Web Design Portfolio

Through this website development project with Inspiration we have been able to reach international markets very cost effectively and to generate quality leads online.
We now have a robust, well designed and appealing online platform to enable our business to grow internationally across our key overseas markets. We are now averaging 12,000+ visits to our website per month thanks to a targeted, well-designed SEO campaign.

Marketing Manager, SmartGlass International
(January 2012)