Content Development

The ultimate performance of a website depends heavily on its content. In any website development project responsibility for the content development phase typically rests with our clients. They know their business better than anyone else.

However our copy writers can assist during this phase. We have built up extensive internal and external sources of content / content modules for presenting your online messaging. Inspiration Marketing have also assembled a website content development panel of outside specialist experts in a number of areas including eBusiness, online marketing, online legal and tax legislation.

We will work with you to develop and resource a content development plan for populating your website with relevant and effective content. You reap what you sow and work put into this phase of your website will pay dividends many times over down the line.

As part of the website content development phase our search engine consultant will advise you on the proposed website meta data (title tags, page descriptions and “Key words”). These keywords represent the most likely entries typed into Search Engines by your target audience to find your product / service offering online. These key words will be incorporated into the site content and code and forms part of what is known as search engine optimisation, which is a key part of every online development.

Recent Web Development Projects

Web Design Portfolio

Through this website development project with Inspiration we have been able to reach international markets very cost effectively and to generate quality leads online.
We now have a robust, well designed and appealing online platform to enable our business to grow internationally across our key overseas markets. We are now averaging 12,000+ visits to our website per month thanks to a targeted, well-designed SEO campaign.

Marketing Manager, SmartGlass International
(January 2012)