Ongoing Optimisation / Reporting
Going live with your new website presence marks the beginning of your internet journey not the end! “Build it and they will come” does not apply to online marketing. You need to drive traffic to your newly developed site. You need your site to be highly visible on an ongoing basis to your target audience when they are researching or indeed ready to buy your product or service online.
There are a number of proven internet marketing techniques which have been developed to market your website online to ensure it is found by potential customers.
- Ongoing Search Engine Optimisation
- Permission Email Marketing
- Google Adwords
- Linkage/Affiliate Marketing
Inspiration have combined these techniques / services into a Monthly Marketing Service Programme to support the continued promotion of your website after it initially goes live on the internet.
This monthly marketing programme includes monitoring and improving your website performance to ensure that your online objectives are continually being met. How many unique visitor hits are you getting, are you generating internet enquiries or sales, where are your website visitors coming from, have you identified the right “key words” upfront, which website pages are performing well?
Recent Web Development Projects
Through this website development project with Inspiration we have been able to reach international markets very cost effectively and to generate quality leads online.
We now have a robust, well designed and appealing online platform to enable our business to grow internationally across our key overseas markets. We are now averaging 12,000+ visits to our website per month thanks to a targeted, well-designed SEO campaign.
Marketing Manager, SmartGlass International