Upfront Optimisation Pre Go-Live
Detailed keyword research is performed to identity keyword phrases to be applied to the website content and code which will generate maximum qualified traffic.
The website code and content will be tagged by our seo consultants. This involves establishing title, description and keyword tags for every page. Initial link building and article submissions will be done to boost site visibility. The existing website (where appropriate) will be benchmarked to show overall performance before the new site is put live. This allows us to track future progress on key performance metrics.
Benchmarking primarily looks at organic rankings across the keyword phrases in the main search engines. These are tracked and reported monthly going forward. Our search consultants will review all the website code, structure, hosting arrangements and content to ensure that they are optimal for search engine indexing and subsequent ranking.
Inspiration often conduct formal knowledge transfer / training sessions with clients on best practise search optimisation techniques as part of our engagement.
Recent Web Development Projects
Through this website development project with Inspiration we have been able to reach international markets very cost effectively and to generate quality leads online.
We now have a robust, well designed and appealing online platform to enable our business to grow internationally across our key overseas markets. We are now averaging 12,000+ visits to our website per month thanks to a targeted, well-designed SEO campaign.
Marketing Manager, SmartGlass International