Online Marketing Consultants

Search Engine Optimization is key to developing any online business today and almost 90% of all online traffic is now driven by search engines.  Today, the way to be found on the Internet is by knowledge – knowing how to use search engine optimization to properly market your company.  There is a huge proliferation of companies and competing offers out there that your customers have to navigate past to get to you.

Search engines work just like a phone directory did in the past, optimizing your data works today on a much larger scale.   Try searching any topic, you will find thousands of businesses that are offering a very similar service, so you need to develop a strategy for your company. At Inspiration we offer a specialized search engine optimization service to do this.

Key Search Engine Optimization Issues

1: Avoid Poor Coding

Ensure that your web pages are created in a technically compliant way. Search Engines bots crawl through web sites by analyzing the sites code. The idea is to make html clean and error free so that these bots are able to index every page of a website. Having errors could undermine your other search engine optimization efforts. All pages on your site might not get indexed by the bots, and ultimately can lead to a lower page ranking.

2: Optimize your search engine access using relevant keywords

For example, if a website is about Lir Irish chocolate, then go after specific typical keywords. “Rich Lir chocolate” and “Lir chocolate truffles” would be excellent keywords because they are very specific. The more specific a keyword is, the less likely other competitors will be to rank in search engines for it. This enables sites to have a higher ranking, and a higher position in key search engines results.

3 Place keywords in smart places to increase Search Engine Optimization

After the keywords are agreed make sure that they appear in the site Title tag as well as the Headings on the page. They should also be in the body of the web page, but be careful not to overdo the keyword density.

4: Attract Inbound Links

A good link building programme with relevant trusted links from other quality websites can boost your sites’ search engine ranking. Try to avoid paid links back or too many reciprocal links. Stay away from link schemes.

If you need to attract online customers, you can rely on Inspired search engine optimization to achieve your goals – contact us today.

You may feel you know the key words your customers use to search for your services but are you the best person to assess this?

By using online tools, Key word research undertaken by Inspiration usually involves the following steps (more…)

General Guidelines:

1. Decide in advance what each page will be about. Focus on a single area for each page i.e. “The Theme” for that page.

2. For each page’s “Theme “use 2 or max 3 keyword phrases in the page content and each pages Meta Tags (description in code). (more…)