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	<title>Inspiration Marketing &#187; choosing keywords</title>
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		<title>4 Search Engine Optimization Tips</title>
		<link>http://www.inspiration.ie/4-search-engine-optimization-tips/</link>
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		<pubDate>Wed, 06 Jul 2011 08:25:29 +0000</pubDate>
		<dc:creator>Inspiration</dc:creator>
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		<category><![CDATA[choosing keywords]]></category>
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		<category><![CDATA[inbound links]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[search engine optimisation]]></category>
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		<description><![CDATA[Search Engine Optimization is key to developing any online business today and almost 90% of all online traffic is now driven by search engines.  Today, the way to be found on the Internet is by knowledge &#8211; knowing how to use search engine optimization to properly market your company.  There is a huge proliferation of [...]]]></description>
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		<title>Key Word Research</title>
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		<pubDate>Mon, 25 Jan 2010 12:41:59 +0000</pubDate>
		<dc:creator>cathy</dc:creator>
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		<category><![CDATA[choosing keywords]]></category>
		<category><![CDATA[cost per click]]></category>
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		<category><![CDATA[keyword research]]></category>
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		<category><![CDATA[online marketing]]></category>
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		<description><![CDATA[You may feel you know the key words your customers use to search for your services but are you the best person to assess this? By using online tools, Key word research undertaken by Inspiration usually involves the following steps document the key terms considered to be used by prospective customers. research these using live [...]]]></description>
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		<title>Guidelines for Provision of Website Content</title>
		<link>http://www.inspiration.ie/guidelines-for-provision-of-website-content/</link>
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		<pubDate>Fri, 25 Sep 2009 13:00:33 +0000</pubDate>
		<dc:creator>cathy</dc:creator>
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		<category><![CDATA[choosing keywords]]></category>
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		<category><![CDATA[copywritting]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[meta data]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[tagging]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[website copy]]></category>

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		<description><![CDATA[General Guidelines: 1. Decide in advance what each page will be about. Focus on a single area for each page i.e. “The Theme” for that page. 2. For each page’s “Theme “use 2 or max 3 keyword phrases in the page content and each pages Meta Tags (description in code). 3. Apply keyword phrases consistently [...]]]></description>
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