Online Marketing Consultants

Although the uses don’t seem as evident as for B2C, B2B online marketing is equally as important for both to adopt for online marketing strategies. It also equally applies whether you are a small business or a multinational corporation. The following statistics will help solidify the degree of just how important B2B online marketing actually is. The reports (more…)

Tip 1.   Make Sure Your Web Design Has CLEAR Navigation.

The best designed retail websites make shopping online easy.  It is tempting to amaze visitors with a complex and busy look and feel…but resist.  Easy, clear, simple instructions work best. Trying too hard with bells and whistles can result in frustrated shoppers. And they won’t return.

Test to make sure your web design has navigation that is simple to use and understand.  Label instructions clearly explaining exactly what to expect when a person clicks. Selling shoes? Try labels such as Men’s Shoes or Women’s Shoes.

Usability testing can reveal things about how users navigate your site that you might not anticipate.

Tip 2.  Design to Make Sure your Web Navigation is Easy to Access

As we know some of your customers are likely to have health limits that require surfing the web by means of screen readers, Braille displays that are refreshable, screens with magnifiers or additional devices. Try to situate text navigation and skip links at the page heading.

Tip 3: Let the Web Design Tell a Browser Where They Are

To choose where to go on your site, people need to know exactly where they are. As many shoppers are using search engines to find stores online, they can easily find your site on any page – there is no guarantee that they hit your site on the home page – use visual and text clues to show the customer where he or she is on your site. This is known as breadcrumbs.

Tip 4. Design Web Layers to break up Large Sites

Sites with many product categories, many brands or that offer many products, need to include layers of navigation to break it down into easy shopping steps.

Shoppers need to be able to browse by product, price, brand, age, size/colour, gender or just about any other product feature. The navigation design for your web should allow that facility intuitively.

Tip 5: Integrate Search Facilities into the Web Design

Ecommerce websites should allow shoppers to just search for products. Make sure that a Search Box is added to every page on your site and test to make sure it delivers the appropriate results.

Who wouldn’t want it? Someone has just recommended this book to me and apparently it’s based on case studies of people who have set up internet-based businesses that run themselves. One guy simply spends four hours a week transferring his money between accounts. Sounds too good to be true – don’t know; I’ll read the book and tell you – unless there’s an Irish entrepreneur out there who’s doing it?