Online Marketing Consultants

Although having an aesthetically appealing website and one which is informationally concise and beautifully represented is extremely important, it doesn’t stand to much good unless you get people to it.  Of course you will have direct traffic, but think of the countless other potential customers you could tap into if your search engine (more…)

The Google Global Market finder – what is it and what are its uses?

Google is continuously trying to invent new and exciting ways to research and develop best practices for online marketing in order to simplify your potential global reach, whether you’re in Dublin or in Sydney.  The Global Market Finder is a wonderful and free tool that was launched by Google that is completely tailored to assist online (more…)

Although the uses don’t seem as evident as for B2C, B2B online marketing is equally as important for both to adopt for online marketing strategies. It also equally applies whether you are a small business or a multinational corporation. The following statistics will help solidify the degree of just how important B2B online marketing actually is. The reports (more…)

The internet is now established itself as one of the most powerful marketing tools that can be taken advantage of by virtually all businesses.  It provides a platform for a business of any size to advertise and market their products or services in order to reach a larger audience and boost growth and development.

And it is also one of the least expensive tools a business can use.

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Making your online marketing work involves targeting relevant audiences often through several online channels.  These typically can include:

• Pay Per Click (PPC)
• Search Engine Optimization (SEO)
• Email Marketing

How do I establish a PPC online marketing campaign?

Managing a good PPC campaign involves spending time on basic keyword research, focusing on your customers. Not all advertisers understand the route chosen to search for a product or service, nor the ideal search phrases to measure.

Our online marketing professionals understand how to research the ideal keyword or phrases to bid on.  They look at competitor bid levels, frequency of search terms, and ‘broad matching’ a bid, having your ad highlighted in results that are relevant or similar.

Recent Online Marketing (Irish) Research Data

[from the Interactive Media Retail Group]

• 51% of The population in the UK purchase online and 15% buy with their cell phone
• Sales worth £45.6 billion were made online from January to October 2010, an increase of 17%, the total figure for 2009 was £49.8 billion – quite an increase!

Retailers who use multiple channels – online, mobile, retail – to reach customers are increasing market share in relation to the dedicated online sites. PPC works on the web and mobile channels.  You need to constantly test, improve and respond to results by measuring responses, links and customer activity.

• Females shoppers spend 20% more time on shopping sites than men Source: comScore
• In a channel value analysis by JC Penney, the typical value of sales for retailers of multiple channels was $900 per year, online only achieved $160 in sales while retail only channel operators achieved on average $200
• Social commerce is now a growing business, 28% of US all online businesses have  reported sales achieved through social media sites are growing significantly Shop.org

Wake up to eCommerce business. Remember opportunities exist as well as risks. Investment at the outset of any online marketing campaign in both strategy and planning will return dividends.

Act now to get your business online.

What is the Google Global Market Finder?

Google is constantly coming up with new ways to research the online search market. The Global Market Finder is the latest free tool launched by Google specifically tailored to help online marketers identify new regions and languages that they could be targeting. The quick comparison tool generates a comparison table and map based around the following regions: (more…)

Any company that invests in Search Engine Optimization keeps a close eye on their website rankings. Google rankings fluctuate on a weekly (sometimes daily) basis. The Google algorithm is constantly being updated which is what we would expect from the world leaders in internet search technology. This does not always mean good news for small and medium enterprises that do not have 24/7 online marketing capabilities.

When done correctly Search Engine Optimization can be incredibly effective as a traffic generator but in order to stay ahead you need to focus on more than one traffic generation approach. ‘Don’t put all your eggs in one basket’ is a great old adage which promotes diverse strategies to protect your ‘eggs’ or assets. (more…)

Online marketing is not quite my first love but cherished all the same! Having worked in this industry for many years and watched it evolve dramatically, its great to see its true power come to fruition. And at the heart of it’s growth lies the power of the search engine and the targeted site visitors you can access through effective Search Engine Optimisation. (more…)

Inspiration is an online marketing consultancy specialising in web development, search engine optimisation and email marketing. Since our establishment in Ireland in 1999, we have been delivering marketing solutions to a range of clients across many sectors, including government agencies, multinationals and non-profit organisations. Our goal is to maximise the return on investment (ROI) each client receives from their marketing spend. (more…)

Dublin-based Internet marketing consultancy Inspiration is dedicated to helping you achieve maximum impact with your website and online marketing projects. We employ a team of highly skilled developers, marketers, designers and content developers who will ensure that all the elements of your website and marketing techniques generate an excellent return on investment. (more…)