Online marketing is not quite my first love but cherished all the same! Having worked in this industry for many years and watched it evolve dramatically, its great to see its true power come to fruition. And at the heart of it’s growth lies the power of the search engine and the targeted site visitors you can access through effective Search Engine Optimisation. (more…)

Inspiration is an online marketing consultancy specialising in web development, search engine optimisation and email marketing. Since our establishment in Ireland in 1999, we have been delivering marketing solutions to a range of clients across many sectors, including government agencies, multinationals and non-profit organisations. Our goal is to maximise the return on investment (ROI) each client receives from their marketing spend. (more…)

Dublin-based Internet marketing consultancy Inspiration is dedicated to helping you achieve maximum impact with your website and online marketing projects. We employ a team of highly skilled developers, marketers, designers and content developers who will ensure that all the elements of your website and marketing techniques generate an excellent return on investment. (more…)

A key consideration for online marketing in Ireland is centred on how you approach prospective customers. People are becoming more de-sensitised to traditional marketing techniques and this trend is evident in online marketing. (more…)

You may feel you know the key words your customers use to search for your services but are you the best person to assess this?

By using online tools, Key word research undertaken by Inspiration usually involves the following steps (more…)

General Guidelines:

1. Decide in advance what each page will be about. Focus on a single area for each page i.e. “The Theme” for that page.

2. For each page’s “Theme “use 2 or max 3 keyword phrases in the page content and each pages Meta Tags (description in code). (more…)

Thanks for visiting our new website – welcome!  The site has been developed to demonstrate our full set of services.

The two core services we offer are web development and online marketing support. Typically we work on a project basis to deliver a new site and then we implement marketing campaigns to meet the objectives of each site. These objectives may include driving sales, disseminating information or encouraging interactivity with prospects. (more…)

Inspiration Marketing has just launched its monthly marketing programme to provide pro-active marketing support for our clients. The support package is tailored to each clients needs. Clients commit to a 6 month or 12 month contract and Inspiration offers a significant discount on daily rates. It allows customers to

- have confidence that pro-active marketing is in progress each month
- access a broad range of advanced marketing skills
- secure heavily discounted daily rates throughout the contract period
- gain competitive edge by driving your online presence
- reduce internal marketing overheads
- release internal resources to focus on other responsibilities
- track the performance of activity via a Monthly Benchmark Report

In early 1999 Cathy McGovern marked the days down to escape from banking by chalking “x”s on “bricks” drawn on the desk screen – as any prisoner would do. Keen to start a marketing consultancy business but lacking a name or brand identity, she realised that what she really needed was a little inspiration. Thus the agency was born and by June of that year the business commenced trading.

In the early days Inspiration managed direct marketing campaigns for a variety of clients and within 18 months customers included the Golden Pages, Dell, Compaq, Allianz, Enterprise Ireland and more.

Mary O’Rourke, then Minister for Public Enterprise, launched our email marketing service in 2000 and the business soon switched to focus on internet technologies.

Today many of our active clients include companies who are exporting between Ireland, the UK and worldwide. We also work with Trade Bodies in the UK and Ireland, as well as with a number of multi-nationals, including Allianz, Atlantic Industries (Coke) and many more.