AdWords can be as complicated or as simple as you need them to be. The final goal will always be to generate the best amount of traffic – in terms of volume and targeting – for your budget.  The below 10 steps to setup a Google AdWords campaign highlight some of the basics regarding setup. (more…)

You may feel you know the key words your customers use to search for your services but are you the best person to assess this?

By using online tools, Key word research undertaken by Inspiration usually involves the following steps (more…)