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	<title>Inspiration Marketing &#187; PPC</title>
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		<title>How to make Online Marketing Plans work</title>
		<link>http://www.inspiration.ie/how-to-make-online-marketing-plans-work/</link>
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		<pubDate>Mon, 25 Jul 2011 18:02:10 +0000</pubDate>
		<dc:creator>Inspiration</dc:creator>
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		<category><![CDATA[adwords]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[online marketing]]></category>
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		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine optimization]]></category>
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		<description><![CDATA[Making your online marketing work involves targeting relevant audiences often through several online channels.  These typically can include: Pay Per Click (PPC) Search Engine Optimization (SEO) Email Marketing How do I establish a PPC online marketing campaign? Managing a good PPC campaign involves spending time on basic keyword research, focusing on your customers. Not all [...]]]></description>
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		<title>10 Easy Steps to Set up a Google AdWords Campaign</title>
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		<pubDate>Fri, 25 Jun 2010 10:02:21 +0000</pubDate>
		<dc:creator>Inspiration</dc:creator>
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		<category><![CDATA[adwords]]></category>
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		<description><![CDATA[AdWords can be as complicated or as simple as you need them to be. The final goal will always be to generate the best amount of traffic – in terms of volume and targeting &#8211; for your budget.  The below 10 steps to setup a Google AdWords campaign highlight some of the basics regarding setup. [...]]]></description>
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		<title>Key Word Research</title>
		<link>http://www.inspiration.ie/key-word-research/</link>
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		<pubDate>Mon, 25 Jan 2010 12:41:59 +0000</pubDate>
		<dc:creator>cathy</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[choosing keywords]]></category>
		<category><![CDATA[cost per click]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[keyword research]]></category>
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		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[PPC]]></category>
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		<description><![CDATA[You may feel you know the key words your customers use to search for your services but are you the best person to assess this? By using online tools, Key word research undertaken by Inspiration usually involves the following steps document the key terms considered to be used by prospective customers. research these using live [...]]]></description>
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