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Although having an aesthetically appealing website and one which is informationally concise and beautifully represented is extremely important, it doesn’t stand to much good unless you get people to it. Of course you will have direct traffic, but think of the countless other potential customers you could tap into if your search engine (more…)
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If we look at any sort of media or entertainment, be it music, films, television, books or whatever, fresh content and fresh stories will be the driver to success. Everybody likes original or new content. And your website’s performance for search engine rankings is no different. When it comes to your website and how the search engines rank it, it should have fresh content in order to maximize the search engine optimization of the site. (more…)
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A microsite is a specific area of web design and is generally a landing page with a specific purpose. It will have a separate domain name with separate hosting to the main site – a separate website in fact.
It is often considered as a special kind of ‘landing page’. And like all landing pages the objective is to maximise the conversion of visitors, whether that is a sale or a lead generation activity in the form of a contact or sign-up form.
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Cut through the SEO confusion with our simple process to find those elusive key words that work for your business. Sometimes it’s easy to overlook the obvious!
1. Make sure you Register Your Own Brand Names
Always be sure you rank for your brand name. This is the first goal of search engine optimization. Search for it and establish where exactly you rank on the web. In the event that you don’t feature for your own brand then make it a priority. It’s usually an easy step and you may even be there already. Force out any competitors ranking on page one with your brand, you want to own this position. Search engine algorithms won’t allow brand ownership of the full first page of results, they generally will only show 2 – 4 results from the same domain on a page.
2. Get Keyword Suggestions
Add your web address, any relevant keywords plus competitor URLs into a keyword search tool and download a list of ideas for recommended keywords. Google’s Keyword Tool is free and is commonly used. When you use a suggestion tool to add keywords that are relevant to your brand, ensure that you include a selection of header terms, middle ranking terms and long-tail keywords.
3. Beat Your Competitors at Search Engine Optimization
Find out which keywords your competitors have selected by inserting their main URL address to the keyword suggestion tool you are employing. Check your own keyword list to see how it works in comparison to those of your competitors. Maybe you have overlooked some key words that you need to include now?
4. Break down Your SEO Keyword List
How does your keyword list now fit in terms of competition, status, search volume, relevance and brand positioning. You want to target ultimately 10 keywords for each SEO campaign – including your brand name and at most four other keywords.
5. Build a Search Engine Optimization Plan
Once you have identified the top 10 keywords to target, simply build your SEO marketing plan with them. Track the trends of the rankings for your keywords and see how much traffic you’re generating from them. The highest performing keywords are those that lead to business conversions.
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Search Engine Optimization is key to developing any online business today and almost 90% of all online traffic is now driven by search engines. Today, the way to be found on the Internet is by knowledge – knowing how to use search engine optimization to properly market your company. There is a huge proliferation of companies and competing offers out there that your customers have to navigate past to get to you.
Search engines work just like a phone directory did in the past, optimizing your data works today on a much larger scale. Try searching any topic, you will find thousands of businesses that are offering a very similar service, so you need to develop a strategy for your company. At Inspiration we offer a specialized search engine optimization service to do this.
1: Avoid Poor Coding
Ensure that your web pages are created in a technically compliant way. Search Engines bots crawl through web sites by analyzing the sites code. The idea is to make html clean and error free so that these bots are able to index every page of a website. Having errors could undermine your other search engine optimization efforts. All pages on your site might not get indexed by the bots, and ultimately can lead to a lower page ranking.
2: Optimize your search engine access using relevant keywords
For example, if a website is about Lir Irish chocolate, then go after specific typical keywords. “Rich Lir chocolate” and “Lir chocolate truffles” would be excellent keywords because they are very specific. The more specific a keyword is, the less likely other competitors will be to rank in search engines for it. This enables sites to have a higher ranking, and a higher position in key search engines results.
3 Place keywords in smart places to increase Search Engine Optimization
After the keywords are agreed make sure that they appear in the site Title tag as well as the Headings on the page. They should also be in the body of the web page, but be careful not to overdo the keyword density.
4: Attract Inbound Links
A good link building programme with relevant trusted links from other quality websites can boost your sites’ search engine ranking. Try to avoid paid links back or too many reciprocal links. Stay away from link schemes.
If you need to attract online customers, you can rely on Inspired search engine optimization to achieve your goals – contact us today.
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Have you seen this?
It’s the recently launched Google +1 button and is Google’s latest attempt to get into the social space. It’s something of an equivalent to the Facebook ‘Like’ button, which has proliferated across the web. Facebook, with its 500m users, has oodles of personal data that could be used to influence search ranking and personalise search. But it hasn’t invested significantly in search and Bing is used to power search on the platform.
Search Engine Optimization (SEO) has focused so far on areas such as:
o Keywords
o On-page optimization (meta tags and content)
But the Google +1 could be a new kid on the block.
We’ve had personalised search results from Google and Bing for some time. What you see on a search engine results page (SERP) is not the same as what I see. But this hasn’t changed the fundamental approach to search engine optimization.
The way the +1 button works is that if one of your connections in Google from your Google Profile or Gmail Contacts, Google Reader or other Google product ‘ +1s’ an item, then this item is more likely to appear in your search results. So it is only relevant for those who are signed in to their Google account. The limitation to the usefulness of the +1 button is that the amount of people who actively use a Google Profile and connections is so much less than the number actively using Facebook.
Bing has already announced if you are signed in to Facebook, the opinions of your Facebook friends can be used to influence your search results.
According to Google, the number of +1s does not affect search rankings, though they say it may in the future. This could mean that marketers will need to add the button and actively promote content on sites or pages they wish to rank well. Promotions might focus on ‘+1’ ing the page in a similar way to Facebook competitions and promotions where the user has to ‘Like’ the page.
Depending on how successful the +1 button is, search engine optimisation could be entering a new phase.
If you want to incorporate the button into your WordPress web design you could add this plugin.
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Search engine optimisation (or SEO) is the process of increasing the ranking of a particular a website, or individual webpage, within a set of search results based on the various algorithms of search engines like Google, Bing and Yahoo!
Search engine optimisation is a tool commonly used by web developers and digital copywriters to increase the visibility of online content. In short, it allows people to find what they want quickly and easily, which is essential in the fast-paced and expansive world of the internet.
If you’re looking for an inspired search engine optimisation solution to increase the visibility of your business online, then speak to Inspiration Marketing, the online and direct marketing specialists.
Inspiration Marketing is regarded as one of Ireland’s most experienced and dynamic Online and Direct Marketing Consultancy. We specialise in developing tailor-made online strategies that encompass web design, web development and search engine optimisation for businesses of all sizes.
Our approach is has been meticulously designed based on the understanding that the visibility of a webpage is based on a variety of search engine optimisation factors. We have developed and documented a detailed search engine optimisation strategy that can be used by business of all sizes, in almost any sector.
To guarantee your success, our strategy utilises a combination of keyword strategies, copy, link building techniques, regular monthly reporting, tracking and directory and search engine submission strategies.
This approach incorporates a variety of tried and tested search engine optimisation best practices in order to generate activity and visibility on the web. The level of investment required to gain visibility often depends on the industry but we can advise you on the best approach for your sector.
Inspiration Marketing employs a multidisciplinary team that specializes in using a variety of search engine optimization techniques to improve visibility and drive traffic to your website. For more information about how we can help you be seen and be heard by improving your business’s online presence, contact us by email or call us on +353 (1) 230 3184
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You can find almost anything on the internet. But how quickly can you find what you want when you need it? And how easily can people find you when they want what you have to offer? You can make sure that your business can always be found, quickly and easily, through search engine optimization.
Search engine optimization, or SEO, is the process of improving the visibility of a website or individual webpage within a set of search results by taking advantage of the algorithms of a particular search engine.
Originally established in June 1999, Inspiration Marketing has steadily built itself a reputation as one of Ireland’s most experienced and dynamic Online and Direct Marketing Consultancies, specialising in web design, web development and search engine optimization for businesses of all sizes.
This begins during the design and development phase of a website and continues well after a website goes live. This allows for complete integration of a website’s design, content, copy and technical aspects in order to create the most effective overall online solution for your business.
Inspiration Marketing knows that the visibility of any website is based on a variety of search engine optimization factors. In order to guarantee the long-term success of your business, we have developed and documented a detailed approach, based on our experience with a huge range of clients.
This formula contains a unique combination of:
There are two aspects to this approach: implementing best practice search engine optimization on every site we build and continuously building activity and visibility. The level of investment required to gain visibility often depends on the industry but we can advise you on the best approach for your sector.
Inspiration Marketing employs a multidisciplinary team that specializes in using a variety of search engine optimization techniques to improve visibility and drive traffic to your website. Contact us to see how we can help improve your business’s online presence.
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Online marketing is not quite my first love but cherished all the same! Having worked in this industry for many years and watched it evolve dramatically, its great to see its true power come to fruition. And at the heart of it’s growth lies the power of the search engine and the targeted site visitors you can access through effective Search Engine Optimisation. (more…)
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If you’re looking to create a strong online presence or increase the effectiveness of your website, there’s only one thing you need… inspiration! Based in Dublin and established in 1999, Inspiration is an online marketing agency offering web development, search engine optimisation and business consultancy services. (more…)
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