Online Marketing Consultants

Although having an aesthetically appealing website and one which is informationally concise and beautifully represented is extremely important, it doesn’t stand to much good unless you get people to it.  Of course you will have direct traffic, but think of the countless other potential customers you could tap into if your search engine (more…)

The website has become the number one global marketing tool and that is why it’s essential that you have the right web development team behind you.

Whats the difference between web design and web development?

Perhaps you need both, but it’s important to be able to differenciate between the two.  The web designer designs the look of your website.  It’s a creative discipline. Web development on the other hand, refers to the technical creation of your site and the coding behind the site. It involves a more technical skillset.

Here are some tips to make sure you have the right team behind you. (more…)

If we look at any sort of media or entertainment, be it music, films, television, books or whatever, fresh content and fresh stories will be the driver to success.  Everybody likes original or new content.  And your website’s performance for search engine rankings is no different.  When it comes to your website and how the search engines rank it, it should have fresh content in order to maximize the search engine optimization of the site. (more…)

What is a microsite?

A microsite is a specific area of web design and is generally a landing page with a specific purpose. It will have a separate domain name with separate hosting to the main site – a separate website in fact.

It is often considered as a special kind of ‘landing page’. And like all landing pages the objective is to maximise the conversion of visitors, whether that is a sale or a lead generation activity in the form of a contact or sign-up form.

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Cut through the  SEO confusion with our simple process to find those elusive key words that work for your business. Sometimes it’s easy to overlook the obvious!

1. Make sure you Register Your Own Brand Names

Always be sure you rank for your brand name. This is the first goal of search engine optimization. Search for it and establish where exactly you rank on the web.  In the event that you don’t feature for your own brand then make it a priority. It’s usually an easy step and you may even be there already. Force out any competitors ranking on page one with your brand, you want to own this position. Search engine algorithms won’t allow brand ownership of the full first page of results, they generally will only show 2 – 4 results from the same domain on a page.

2. Get Keyword Suggestions

Add your web address, any relevant keywords plus competitor URLs into a keyword search tool and download a list of ideas for recommended keywords. Google’s Keyword Tool is free and is commonly used. When you use a suggestion tool to add keywords that are relevant to your brand, ensure that you include a selection of header terms, middle ranking terms and long-tail keywords.

• Head terms get 1,000+ monthly searches – generic
• Mid-terms get  between 100 to 1,000 monthly searches – more tailored
• Long-tail keywords usually get 100 monthly searches – quite specific and target related

3. Beat Your Competitors at Search Engine Optimization

Find out which keywords your competitors have selected by inserting their main URL address to the keyword suggestion tool you are employing. Check your own keyword list to see how it works in comparison to those of your competitors. Maybe you have overlooked some key words that you need to include now?

4. Break down Your SEO Keyword List

How does your keyword list now fit in terms of competition, status, search volume, relevance and brand positioning. You want to target ultimately 10 keywords for each SEO campaign – including your brand name and at most four other keywords.

5. Build a Search Engine Optimization Plan

Once you have identified the top 10 keywords to target, simply build your SEO marketing plan with them. Track the trends of the rankings for your keywords and see how much traffic you’re generating from them. The highest performing keywords are those that lead to business conversions.

Making your online marketing work involves targeting relevant audiences often through several online channels.  These typically can include:

• Pay Per Click (PPC)
• Search Engine Optimization (SEO)
• Email Marketing

How do I establish a PPC online marketing campaign?

Managing a good PPC campaign involves spending time on basic keyword research, focusing on your customers. Not all advertisers understand the route chosen to search for a product or service, nor the ideal search phrases to measure.

Our online marketing professionals understand how to research the ideal keyword or phrases to bid on.  They look at competitor bid levels, frequency of search terms, and ‘broad matching’ a bid, having your ad highlighted in results that are relevant or similar.

Recent Online Marketing (Irish) Research Data

[from the Interactive Media Retail Group]

• 51% of The population in the UK purchase online and 15% buy with their cell phone
• Sales worth £45.6 billion were made online from January to October 2010, an increase of 17%, the total figure for 2009 was £49.8 billion – quite an increase!

Retailers who use multiple channels – online, mobile, retail – to reach customers are increasing market share in relation to the dedicated online sites. PPC works on the web and mobile channels.  You need to constantly test, improve and respond to results by measuring responses, links and customer activity.

• Females shoppers spend 20% more time on shopping sites than men Source: comScore
• In a channel value analysis by JC Penney, the typical value of sales for retailers of multiple channels was $900 per year, online only achieved $160 in sales while retail only channel operators achieved on average $200
• Social commerce is now a growing business, 28% of US all online businesses have  reported sales achieved through social media sites are growing significantly Shop.org

Wake up to eCommerce business. Remember opportunities exist as well as risks. Investment at the outset of any online marketing campaign in both strategy and planning will return dividends.

Act now to get your business online.

Search Engine Optimization is key to developing any online business today and almost 90% of all online traffic is now driven by search engines.  Today, the way to be found on the Internet is by knowledge – knowing how to use search engine optimization to properly market your company.  There is a huge proliferation of companies and competing offers out there that your customers have to navigate past to get to you.

Search engines work just like a phone directory did in the past, optimizing your data works today on a much larger scale.   Try searching any topic, you will find thousands of businesses that are offering a very similar service, so you need to develop a strategy for your company. At Inspiration we offer a specialized search engine optimization service to do this.

Key Search Engine Optimization Issues

1: Avoid Poor Coding

Ensure that your web pages are created in a technically compliant way. Search Engines bots crawl through web sites by analyzing the sites code. The idea is to make html clean and error free so that these bots are able to index every page of a website. Having errors could undermine your other search engine optimization efforts. All pages on your site might not get indexed by the bots, and ultimately can lead to a lower page ranking.

2: Optimize your search engine access using relevant keywords

For example, if a website is about Lir Irish chocolate, then go after specific typical keywords. “Rich Lir chocolate” and “Lir chocolate truffles” would be excellent keywords because they are very specific. The more specific a keyword is, the less likely other competitors will be to rank in search engines for it. This enables sites to have a higher ranking, and a higher position in key search engines results.

3 Place keywords in smart places to increase Search Engine Optimization

After the keywords are agreed make sure that they appear in the site Title tag as well as the Headings on the page. They should also be in the body of the web page, but be careful not to overdo the keyword density.

4: Attract Inbound Links

A good link building programme with relevant trusted links from other quality websites can boost your sites’ search engine ranking. Try to avoid paid links back or too many reciprocal links. Stay away from link schemes.

If you need to attract online customers, you can rely on Inspired search engine optimization to achieve your goals – contact us today.

Search engine optimisation (or SEO) is the process of increasing the ranking of a particular a website, or individual webpage, within a set of search results based on the various algorithms of search engines like Google, Bing and Yahoo!

Search engine optimisation is a tool commonly used by web developers and digital copywriters to increase the visibility of online content. In short, it allows people to find what they want quickly and easily, which is essential in the fast-paced and expansive world of the internet.

If you’re looking for an inspired search engine optimisation solution to increase the visibility of your business online, then speak to Inspiration Marketing, the online and direct marketing specialists.

Inspired SEO

Inspiration Marketing is regarded as one of Ireland’s most experienced and dynamic Online and Direct Marketing Consultancy. We specialise in developing tailor-made online strategies that encompass web design, web development and search engine optimisation for businesses of all sizes.

Our approach is has been meticulously designed based on the understanding that the visibility of a webpage is based on a variety of search engine optimisation factors. We have developed and documented a detailed search engine optimisation strategy that can be used by business of all sizes, in almost any sector.

To guarantee your success, our strategy utilises a combination of keyword strategies, copy, link building techniques, regular monthly reporting, tracking and directory and search engine submission strategies.

This approach incorporates a variety of tried and tested search engine optimisation best practices in order to generate activity and visibility on the web. The level of investment required to gain visibility often depends on the industry but we can advise you on the best approach for your sector.

Why Inspiration Marketing?

Inspiration Marketing employs a multidisciplinary team that specializes in using a variety of search engine optimization techniques to improve visibility and drive traffic to your website. For more information about how we can help you be seen and be heard by improving your business’s online presence, contact us by email or call us on +353 (1) 230 3184

You can find almost anything on the internet. But how quickly can you find what you want when you need it? And how easily can people find you when they want what you have to offer? You can make sure that your business can always be found, quickly and easily, through search engine optimization.

Search engine optimization, or SEO, is the process of improving the visibility of a website or individual webpage within a set of search results by taking advantage of the algorithms of a particular search engine.

Originally established in June 1999, Inspiration Marketing has steadily built itself a reputation as one of Ireland’s most experienced and dynamic Online and Direct Marketing Consultancies, specialising in web design, web development and search engine optimization for businesses of all sizes.

Search Engine Optimization Process

This begins during the design and development phase of a website and continues well after a website goes live. This allows for complete integration of a website’s design, content, copy and technical aspects in order to create the most effective overall online solution for your business.

Inspiration Marketing knows that the visibility of any website is based on a variety of search engine optimization factors. In order to guarantee the long-term success of your business, we have developed and documented a detailed approach, based on our experience with a huge range of clients.

This formula contains a unique combination of:

• keyword strategies
• copy
• link building techniques
• on page optimization
• directory and search engine submission strategies
• tracking
• regular monthly reporting templates

There are two aspects to this approach: implementing best practice search engine optimization on every site we build and continuously building activity and visibility. The level of investment required to gain visibility often depends on the industry but we can advise you on the best approach for your sector.

Why Inspiration Marketing?

Inspiration Marketing employs a multidisciplinary team that specializes in using a variety of search engine optimization techniques to improve visibility and drive traffic to your website. Contact us to see how we can help improve your business’s online presence.

Having a beautiful website which thoroughly lists and explains all your business services or products is a step in the right direction.  But all of this won’t help much if no-one visits your site. Perhaps getting your website up top in the search engine will help?

Inspiration knows exactly how to do this and want to help you with search engine optimization.  We make sure that your website comes up among the first few, if not the very first, when a potential client enters your name or some of your services into the search engine.  Can you image how many money-making leads that will generate? (more…)