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A small business gains just as much benefit as a large company by having an easy-to-use, functional website which displays your company in the best light. Generating a website from concept to design, however, can be a difficult process if you do not have the right team behind you who understand your objectives as clearly as you do. At (more…)
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The website has become the number one global marketing tool and that is why it’s essential that you have the right web development team behind you.
Whats the difference between web design and web development?
Perhaps you need both, but it’s important to be able to differenciate between the two. The web designer designs the look of your website. It’s a creative discipline. Web development on the other hand, refers to the technical creation of your site and the coding behind the site. It involves a more technical skillset.
Here are some tips to make sure you have the right team behind you. (more…)
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The colour usage of a web design is vitally important in determining how successful a website will be. How the website looks and feels to the browser is important in order to increase click through rates and also enticing them to delve deeper and for longer periods in the website. In simple terms, the usage of colours in your site can either retain or turn away browsers so spend time choosing the right ones.
When choosing the colours in your web design, they say it’s best to stick to colours that reflect the colours in your logo. This isn’t strictly speaking always true. You should always avoid colours that will be irritating to the eyes. This could include overly bright colours, neon, or anything else that might be considered a visual deterrent.
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A microsite is a specific area of web design and is generally a landing page with a specific purpose. It will have a separate domain name with separate hosting to the main site – a separate website in fact.
It is often considered as a special kind of ‘landing page’. And like all landing pages the objective is to maximise the conversion of visitors, whether that is a sale or a lead generation activity in the form of a contact or sign-up form.
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1. Make your headline emotive: Use your web design to pull on the heart strings. Give your title a message that matches your customer’s desires, hopes or aspirations.
2. Design your web site to allow for a real time 2 way conversation: Place live chat widgets on lots of pages – critically, right beside the Call To Action. Be able to answer queries from someone unsure about a decision to purchase. (more…)
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The best designed retail websites make shopping online easy. It is tempting to amaze visitors with a complex and busy look and feel…but resist. Easy, clear, simple instructions work best. Trying too hard with bells and whistles can result in frustrated shoppers. And they won’t return.
Test to make sure your web design has navigation that is simple to use and understand. Label instructions clearly explaining exactly what to expect when a person clicks. Selling shoes? Try labels such as Men’s Shoes or Women’s Shoes.
Usability testing can reveal things about how users navigate your site that you might not anticipate.
As we know some of your customers are likely to have health limits that require surfing the web by means of screen readers, Braille displays that are refreshable, screens with magnifiers or additional devices. Try to situate text navigation and skip links at the page heading.
To choose where to go on your site, people need to know exactly where they are. As many shoppers are using search engines to find stores online, they can easily find your site on any page – there is no guarantee that they hit your site on the home page – use visual and text clues to show the customer where he or she is on your site. This is known as breadcrumbs.
Sites with many product categories, many brands or that offer many products, need to include layers of navigation to break it down into easy shopping steps.
Shoppers need to be able to browse by product, price, brand, age, size/colour, gender or just about any other product feature. The navigation design for your web should allow that facility intuitively.
Ecommerce websites should allow shoppers to just search for products. Make sure that a Search Box is added to every page on your site and test to make sure it delivers the appropriate results.
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Choosing Joomla for your web development has superior strengths to competitor products known as WISIWYG (What You See Is What You Get) platforms like FrontPage or Dreamweaver.
This feature ensures that all your website pages are developed, maintained and updated easily, including adding or removing new pages. A CMS ability is the key advantage over constructing and coding a website in the straightforward HTML standard language.
Using Joomla means that there are no licensing fees, costs which you do have to pay for a Microsoft product or an alternative commercial product. There is also an enormous community of skilled users available online 24 / 7 to provide support.
A very attractive feature of Joomla! is its functionality. It’s great for tasks such as simple brochure site web development to entire shopping cart sites, or indeed fully interactive online membership websites. Avail of the 3,500 plugins and add-ons to extend its functionality including exciting and easy to use shopping carts, videos, galleries, blogs, forums, project tools – in fact everything you could possibly need to develop your web site.
Template systems also make it easy to change the look and feel of your site without having to redo the whole site from scratch. You can literally change the whole graphic design/look of the site in a matter of seconds while retaining the content. Find more than 2000 templates, many of them free, allow a web developer to change the look and feel of your site quite easily.
Although WordPress allows web developers to access many plugins too, and can extend to many new functions, it simply doesn’t have the sheer power underlying it’s infrastructure for web developers to easily plug in a comprehensive shopping cart for ecommerce websites for example.
Check out our web development portfolio to see examples of Joomla in action.
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If you’re about to embark on a new website or a re-design, here are some things to think about when choosing a Web Design company:
1. Use an established and full service agency to create an effective web design. Dublin has become the European centre for a number of the big online players with Google, Facebook, LinkedIn and others situated here. And there are also quite a number of web design companies offering services, but many of these are relatively small in size. So the trick is to look for a good track record. When you decide to commit additional resources towards improving your web design, you really need to make sure you are using a professional and long established web design agency with a varied client base.
2. Use web design techniques that work to create good navigation. Clear and consistent paths through your website are crucial to a positive user experience.
3. If your customers are local, then a Dublin Web Design company will have a greater understanding of your audience when it comes to the online marketing and search engine optimization stage of things. Optimizing for local search is an important factor in targeting this market, especially with Google.
4. Have clear call to actions on your website, particularly on your home page.
5. Everybody loves all the extra features available, but if they cause your site to load too slowly you could lose visitors. You might also be penalized by Google for load speed issues. Be careful not to incorporate too many flash animations, widgets or large images into your web design – your site’s loading time will increase while your time to convert business decreases.
6. Your customers will want to be able to contact you, so make this as easy for them as possible. Have the links to the contact page clear and have all the channels available so that the prospect can phone or email as they choose.
7. Have your web design company use search engine friendly URLs so that your keywords can be included in them and have search engine friendly content. For example, to target the phrase ‘web design dublin‘ a good URL would be: http://www.mysite.com/web-design-dublin/
8. You will probably need to be able to make updates to the site yourself, so make sure that the site is developed with a CMS (Customer Management System) that is straightforward.
Finally, ensure your web design team takes on the needs, desires and requirements of your customers and talks you through the process.
Inspiration is a Dublin Web Design company which has a multi-disciplinary team and oodles of experience of the key things that need to be included into your website to attract, engage and please your customers. And then convert them.
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In 2003, WordPress was founded with one piece of code to enhance the typography of everyday writing, and with fewer users than you can count on your fingers and toes. Since then, it has grown to be the largest cloud hosted tool for blogging in the world. It is used on millions of sites and seen by tens of millions of people every day.
The open source nature of WordPress web development means that everything you access is freely available. Tutorials are updated and enhanced facilities are published for upgrading your experience as a blogger. The code was created for all the people using the net by the online community. WordPress facilitates web development for thousands of people working on the technology at any one time. It gives you a license- free access to a commercial platform. This means you are free to use it for anything from your holiday blog to your Lotto directory of winnings, without any fees or charges from IT companies for your online presence.
WordPress.Org is the self-hosted solution, that is, you install WordPress on your own hosted site. From here, you can download and install the software and do your own WordPress web development. You will need a web host, but most will meet the technical requirements. WordPress can be used for almost anything and is completely customizable.
There is also a hosted solution which you will find at WordPress.Com. For this you don’t need your own hosting and you can get started and looking great with a free template in minutes. You can customize this yourself to a degree without any technical ability or database web development skills.
WordPress web development began life as a simple blogging system, to diary your emails, today it has evolved for use as a full content management system (CMS). It can now be enhanced by widgets, plugins, themes and is really only limited by your technical ability and your imagination. This is where the web development experts come in. To customize WordPress for your specific requirements you will need significant technical skills.
From forums to mailing lists, get stuck in with WordPress enthusiasts – there are loads of socializing opportunities. Meet up at WordCamp, the regularly organized meetings for WordPress enthusiasts, bloggers and developers. They’re free (or subsidized) and very welcoming.
Read more on WordPress Web Design or check out these tips on common issues with Website Design for WordPress.
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With consumers spending more of their time online, there is no tool that plays a greater role in the success of your business than an inspiring website. And the secret to an inspiring website is inspired web design.
The art of web design focuses on creating a unique look and feel for your website that allows content to be organised and displayed in way that optimally promotes your business. And if you are looking for some of the most inspiring web design in Dublin, look no further than Inspiration Marketing.
Inspiration Marketing is a Dublin Web Design company established in June 1999. Over the past 12 years, we’ve built a reputation as one of Ireland’s most experience, dynamic Online & Direct Marketing Consultancy, specialising in SEO, eBusiness Consulting, Web Design and much more.
Through the Web Design process, we will outline the different page templates required for your website based on your individual needs. Should you require an ecommerce solution, Inspiration Marketing also has the necessary skills to design and implement the backend systems that will enable you to start selling goods; whether your customers are in Dublin Ireland or across the globe.
Our website design team will also supply you with a number of options for how your website can be navigated, colour schemes, content layouts and website imagery.
The process of web design is fluid, producing multiple iterations of designs. This is exciting phase where our clients are able to oversee the evolution of their website as it is being created. Finally, a set of signed off webpage templates are coded by our web developers and incorporated into an agreed content management system where content is loaded onto the site before being taken online.
Inspiration Marketing employs a multidisciplinary team consisting of some of Dublin’s most talented web designers and developers. We specialise in working together with our clients to cut costs and achieve their online business objectives.
Contact us for more information about our various web services.
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