Online marketing is not quite my first love but cherished all the same! Having worked in this industry for many years and watched it evolve dramatically, its great to see its true power come to fruition. And at the heart of it’s growth lies the power of the search engine and the targeted site visitors you can access through effective Search Engine Optimisation. (more…)

Search Engine Spiders do not visit every website the same number of times. A website that has a lot of relevant copy and is regularly updated is more likely to be indexed often by the Search Engines. Search Engines such as Google reward “current” websites with better rankings than small, stagnant websites. (more…)

General Guidelines:

1. Decide in advance what each page will be about. Focus on a single area for each page i.e. “The Theme” for that page.

2. For each page’s “Theme “use 2 or max 3 keyword phrases in the page content and each pages Meta Tags (description in code). (more…)