Posts Tagged ‘website design’

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Inspiration Dublin meets your web development needs

Thursday, December 1st, 2011

In the current and constantly evolving web-driven environment, having a functional yet visually appealing website is crucial.  Inspiration, based in (but not limited to) Dublin, offers you a web development service that strives to reach and exceed all your expectations.

As your website is a completely personal project, it’s important for you the client to have login access to your site (more…)

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Dublin based inspiration produces web designs that inspire

Thursday, December 1st, 2011

A small business gains just as much benefit as a large company by having an easy-to-use, functional website which displays your company in the best light.  Generating a website from concept to design, however, can be a difficult process if you do not have the right team behind you who understand your objectives as clearly as you do.  At (more…)

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The Importance of Colours in Web Design

Monday, October 3rd, 2011

The colour usage of a web design is vitally important in determining how successful a website will be.  How the website looks and feels to the browser is important in order to increase click through rates and also enticing them to delve deeper and for longer periods in the website.  In simple terms, the usage of colours in your site can either retain or turn away browsers so spend time choosing the right ones.

When choosing the colours in your web design, they say it’s best to stick to colours that reflect the colours in your logo.  This isn’t strictly speaking always true.  You should always avoid colours that will be irritating to the eyes. This could include overly bright colours, neon, or anything else that might be considered a visual deterrent.

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Microsites and Web Design

Friday, September 23rd, 2011

What is a microsite?

A microsite is a specific area of web design and is generally a landing page with a specific purpose. It will have a separate domain name with separate hosting to the main site – a separate website in fact.

It is often considered as a special kind of ‘landing page’. And like all landing pages the objective is to maximise the conversion of visitors, whether that is a sale or a lead generation activity in the form of a contact or sign-up form.

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Dun Laoghaire Town Website

Tuesday, September 20th, 2011

Service:

Web Design / Development (Content Management Systems)

Search Engine Optimisation and Ongoing Monthly Marketing

Facebook Ad Campaign Management and Page maintenance

Sector:

Government website / Community website

(more…)

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10 Steps to a Successful Web Design

Monday, August 29th, 2011

1.     Make your headline emotive: Use your web design to pull on the heart strings. Give your title a message that matches your customer’s desires, hopes or aspirations.

2. Design your web site to allow for a real time 2 way conversation: Place live chat widgets on lots of pages – critically, right beside the Call To Action.  Be able to answer queries from someone unsure about a decision to purchase. (more…)

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5 Tips for Great eCommerce Web Design

Tuesday, August 9th, 2011

Tip 1.   Make Sure Your Web Design Has CLEAR Navigation.

The best designed retail websites make shopping online easy.  It is tempting to amaze visitors with a complex and busy look and feel…but resist.  Easy, clear, simple instructions work best. Trying too hard with bells and whistles can result in frustrated shoppers. And they won’t return.

Test to make sure your web design has navigation that is simple to use and understand.  Label instructions clearly explaining exactly what to expect when a person clicks. Selling shoes? Try labels such as Men’s Shoes or Women’s Shoes.

Usability testing can reveal things about how users navigate your site that you might not anticipate.

Tip 2.  Design to Make Sure your Web Navigation is Easy to Access

As we know some of your customers are likely to have health limits that require surfing the web by means of screen readers, Braille displays that are refreshable, screens with magnifiers or additional devices. Try to situate text navigation and skip links at the page heading.

Tip 3: Let the Web Design Tell a Browser Where They Are

To choose where to go on your site, people need to know exactly where they are. As many shoppers are using search engines to find stores online, they can easily find your site on any page – there is no guarantee that they hit your site on the home page – use visual and text clues to show the customer where he or she is on your site. This is known as breadcrumbs.

Tip 4. Design Web Layers to break up Large Sites

Sites with many product categories, many brands or that offer many products, need to include layers of navigation to break it down into easy shopping steps.

Shoppers need to be able to browse by product, price, brand, age, size/colour, gender or just about any other product feature. The navigation design for your web should allow that facility intuitively.

Tip 5: Integrate Search Facilities into the Web Design

Ecommerce websites should allow shoppers to just search for products. Make sure that a Search Box is added to every page on your site and test to make sure it delivers the appropriate results.

 

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Using Joomla for Web Development

Tuesday, August 2nd, 2011

Choosing Joomla for your web development has superior strengths to competitor products known as WISIWYG (What You See Is What You Get) platforms like FrontPage or Dreamweaver.

1. Joomla incorporates a Content Management System.

This feature ensures that all your website pages are developed, maintained and updated easily, including adding or removing new pages.  A CMS ability is the key advantage over constructing and coding a website in the straightforward HTML standard language.

2. Joomla is an Open Source web development product

Using Joomla means that there are no licensing fees, costs which you do have to pay for a Microsoft product or an alternative commercial product.  There is also an enormous community of skilled users available online 24 / 7 to provide support.

3. Some other good reasons to develop your website use Joomla!

A very attractive feature of Joomla! is its functionality. It’s great for tasks  such as simple brochure site web development to entire shopping cart sites, or indeed fully interactive online membership websites. Avail of the 3,500 plugins and add-ons to extend its functionality including exciting and easy to use shopping carts, videos, galleries, blogs, forums, project tools – in fact everything you could possibly need to develop your web site.

4. Re-design is easier

Template systems also make it easy to change the look and feel of your site without having to redo the whole site from scratch. You can literally change the whole graphic design/look of the site in a matter of seconds while retaining the content. Find more than 2000 templates, many of them free, allow a web developer to change the look and feel of your site quite easily.

5. Joomla V WordPress

Although WordPress allows web developers to access many plugins too, and can extend to many new functions, it simply doesn’t have the sheer power underlying it’s infrastructure for web developers to easily plug in a comprehensive shopping cart for ecommerce websites for example.

Check out our web development portfolio to see examples of Joomla in action.

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Inspired Web Design in Dublin

Monday, May 30th, 2011

With consumers spending more of their time online, there is no tool that plays a greater role in the success of your business than an inspiring website. And the secret to an inspiring website is inspired web design.

The art of web design focuses on creating a unique look and feel for your website that allows content to be organised and displayed in way that optimally promotes your business. And if you are looking for some of the most inspiring web design in Dublin, look no further than Inspiration Marketing.

Web Design from Inspiration Marketing

Inspiration Marketing is a Dublin Web Design company established in June 1999. Over the past 12 years, we’ve built a reputation as one of Ireland’s most experience, dynamic Online & Direct Marketing Consultancy, specialising in SEO, eBusiness Consulting, Web Design and much more.

Through the Web Design process, we will outline the different page templates required for your website based on your individual needs. Should you require an ecommerce solution, Inspiration Marketing also has the necessary skills to design and implement the backend systems that will enable you to start selling goods; whether your customers are in Dublin Ireland or across the globe.

Our website design team will also supply you with a number of options for how your website can be navigated, colour schemes, content layouts and website imagery.

The process of web design is fluid, producing multiple iterations of designs. This is exciting phase where our clients are able to oversee the evolution of their website as it is being created. Finally, a set of signed off webpage templates are coded by our web developers and incorporated into an agreed content management system where content is loaded onto the site before being taken online.

Why Inspiration Marketing?

Inspiration Marketing employs a multidisciplinary team consisting of some of Dublin’s most talented web designers and developers. We specialise in working together with our clients to cut costs and achieve their online business objectives.

Contact us for more information about our various web services.

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Inspired Web Development

Monday, May 23rd, 2011

Inspiration Marketing is one of Ireland’s most experienced and dynamic Online and Direct Marketing consultancies that specialises in web development. With a highly skilled, multi-disciplinary team, we can supply your business with practical and effective online solutions that can create a measurable return on your investment.

At Inspiration Marketing, we employ a multi-disciplinary web development team consisting of marketers, sales people, writers, web designers and coders to create customised online marketing solutions that are tailored to your business’s individual needs.

Web development encompasses a broad range of skills needed to create and host a website. These skills could include everything from web design, developing content, managing content, coding and developing the back end functionality needed for ecommerce websites.

Our versatile and highly skilled web development team that have experience in a wide range of web developing and programming languages and techniques, including:

  • Flash
  • Actionscript
  • Java
  • Ajax
  • Perl
  • PHP
  • SQL.

Web Development and Content Management

Inspiration’s Dublin web development team are familiar with a wide range of Content Management Systems (CMS). Content Management Systems play a vital role in web development, as they provide a wide range of flexible tools that can be used to organise content in order to provide an engaging and interactive experience for those who visit your website.

The web development team at Inspiration have experience developing for a wide range of different Content Management Systems that range from entry level solutions like Contribute by Macro media or WordPress through to more complex, functionally richer, sophisticated solutions such as Joomla and Drupal. In addition to this, our web development team can also develop for enterprise CMSs like Microsoft Office Sharepoint Server 2007.

Taking Your Business Online

The multi-disciplinary team at Inspiration can assist in taking your business online by developing an ecommerce solution that is specifically designed to cater for the needs of your business. Through our team’s web development skills, we can implement a fill shopping cart solution that can be integrated into your website. These solutions are platform dependant and can range from a simple WordPress plug-in to advanced solutions such as Actinic, Virtuemart.net  and Magento ecommerce sites.

For more information about how we can help you be seen and be heard through effective web design, contact us online or call us on +353 (1) 230 3184.

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