Online Marketing Consultants

The colour usage of a web design is vitally important in determining how successful a website will be.  How the website looks and feels to the browser is important in order to increase click through rates and also enticing them to delve deeper and for longer periods in the website.  In simple terms, the usage of colours in your site can either retain or turn away browsers so spend time choosing the right ones.

When choosing the colours in your web design, they say it’s best to stick to colours that reflect the colours in your logo.  This isn’t strictly speaking always true.  You should always avoid colours that will be irritating to the eyes. This could include overly bright colours, neon, or anything else that might be considered a visual deterrent.

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What is a microsite?

A microsite is a specific area of web design and is generally a landing page with a specific purpose. It will have a separate domain name with separate hosting to the main site – a separate website in fact.

It is often considered as a special kind of ‘landing page’. And like all landing pages the objective is to maximise the conversion of visitors, whether that is a sale or a lead generation activity in the form of a contact or sign-up form.

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1.     Make your headline emotive: Use your web design to pull on the heart strings. Give your title a message that matches your customer’s desires, hopes or aspirations.

2. Design your web site to allow for a real time 2 way conversation: Place live chat widgets on lots of pages – critically, right beside the Call To Action.  Be able to answer queries from someone unsure about a decision to purchase. (more…)

With consumers spending more of their time online, there is no tool that plays a greater role in the success of your business than an inspiring website. And the secret to an inspiring website is inspired web design.

The art of web design focuses on creating a unique look and feel for your website that allows content to be organised and displayed in way that optimally promotes your business. And if you are looking for some of the most inspiring web design in Dublin, look no further than Inspiration Marketing.

Web Design from Inspiration Marketing

Inspiration Marketing is a Dublin Web Design company established in June 1999. Over the past 12 years, we’ve built a reputation as one of Ireland’s most experience, dynamic Online & Direct Marketing Consultancy, specialising in SEO, eBusiness Consulting, Web Design and much more.

Through the Web Design process, we will outline the different page templates required for your website based on your individual needs. Should you require an ecommerce solution, Inspiration Marketing also has the necessary skills to design and implement the backend systems that will enable you to start selling goods; whether your customers are in Dublin Ireland or across the globe.

Our website design team will also supply you with a number of options for how your website can be navigated, colour schemes, content layouts and website imagery.

The process of web design is fluid, producing multiple iterations of designs. This is exciting phase where our clients are able to oversee the evolution of their website as it is being created. Finally, a set of signed off webpage templates are coded by our web developers and incorporated into an agreed content management system where content is loaded onto the site before being taken online.

Why Inspiration Marketing?

Inspiration Marketing employs a multidisciplinary team consisting of some of Dublin’s most talented web designers and developers. We specialise in working together with our clients to cut costs and achieve their online business objectives.

Contact us for more information about our various web services.

The key question for anyone who wants a new website is – where to begin? First you need to understand exactly what the phrase Web Development means in terms of online resources. Web Development refers to the setup and implementation of a full website including certain programming functions such as search bars, online shopping carts, content management for individual pages etc. Many of the updateable functions are usually controlled through a password protected administration area, or ‘backend’ (more…)

If you are considering creating a new website or simply re-developing an existing site, then this document should be useful.

It is a questionnaire which enables you to consider all the key issues when documenting your requirements. If you discuss this with your team and document the answers to each question, you will be well on the way to developing a full website brief which Inspiration can use to give you indicative pricing and to add value to your requirements. (more…)

Thanks for visiting our new website – welcome!  The site has been developed to demonstrate our full set of services.

The two core services we offer are web development and online marketing support. Typically we work on a project basis to deliver a new site and then we implement marketing campaigns to meet the objectives of each site. These objectives may include driving sales, disseminating information or encouraging interactivity with prospects. (more…)

Inspiration Marketing has just launched its monthly online marketing programme in Dublin to provide pro-active marketing support for our clients. The support package is tailored to each clients needs. Clients commit to a 6 month or 12 month contract and Inspiration offers a significant discount on daily rates. It allows customers to

- have confidence that pro-active marketing is in progress each month
- access a broad range of advanced marketing skills
- secure heavily discounted daily rates throughout the contract period
- gain competitive edge by driving your online presence
- reduce internal marketing overheads
- release internal resources to focus on other responsibilities
- track the performance of activity via a Monthly Benchmark Report