Automatic Plastics

Thursday, July 9th, 2009

Service:
Website Design / Development (Content Management Systems), Flash Animations, Search Engine Optimisation, Web Hosting, Market Research, Email Marketing

Sector:
SME

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Description:
Automatic Plastics specialises in Injection Moulding and related services to the pharmaceutical, automotive, electronic and homeware sectors in Ireland and the UK. Inspiration was commissioned to redesign and redevelop the website. WordPress was implemented as the content management system.

As part of the engagement Inspiration also conducted market research into its UK markets and executed a direct marketing campaign to potential prospects in Ireland. Based on the website a power point presentation was developed to support face to face sales meetings. A full email marketing package was implemented to promote the new website.

A full search engine optimization programme was planned & implemented pre go live to ensure the website performed well in the main search engines (particularly google.co.uk) for important keyword phrases. Google analytics implemented for site traffic statistics and monthly reporting performance tracking. Google adwords were tested and set-up