Wednesday, September 9th, 2009
Website Design / Development (Content Management Systems), Flash Animations , Online Marketing Software
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Veelite is a market leader in energy efficient lighting for the specifier, electrical contractor, and builder / developer markets. Solutions and Products targeted at external Carparks, internal carparks, Factories, Warehouses, Large Cranes, Roads & Streets, Amenity & Parks, Floodlighting Buildings & Yards.
Brief called for a highly visual design approach to showcase the wide product range and the clients projects. Target Market primarily UK and Ireland with a phased marketing approach to other European markets. Brief also designed to recruit potential distributors for the Veelite product range. Site was to be easy to update and maintain.
A registration function was implemented to view sensitive product information. WordPress was implemented as the Content Management System. A wordpress shopping cart plug-in was implemented to display and manage the full product range.
A full search engine optimization programme was planned & implemented pre and post go live to ensure the website performed well in the main search engines for important keyword phrases. Google analytics implemented for site traffic statistics and monthly reporting performance tracking.